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I got my start in brand design at Crown Uniform & Linen Service in 2019, almost by accident. At the time, I began picking up additional creative projects that our outside marketing consultants didn’t have the bandwidth to take on. What started as an opportunity to help with a few extra pieces quickly became something I genuinely loved doing.
As I took on more projects, my role continued to grow alongside the brand. I eventually transitioned from supporting our consultants to taking over much of that work myself, creating marketing collateral, advertisements, campaign materials, and brand-focused design for Crown full time. These are a few more recent advertisements that reflect how that work has evolved. Each one was created with Crown’s brand, audience, and message in mind, with a focus on keeping the design clean, recognizable, and easy to understand at a glance.
Yankee Dental Congress
Yankee Dental Congress
This full-page advertisement was created for Crown’s presence at the Yankee Dental Congress, with the goal of speaking directly to dental professionals while keeping the Crown brand front and center. I wanted the piece to feel clean, confident, and professional, so I built the layout around a strong headline, clear visual hierarchy, and easy-to-scan service benefits. The design balances brand recognition with industry-specific messaging, while the lower section gives readers a quick understanding of Crown’s value before leading into the event callout and booth information.
Charity Golf Classic Program Mini Ad
Charity Golf Classic Program Mini Ad
Because this was an exceptionally small ad placement at just 3.25in height, the design needed to communicate the essentials quickly without feeling crowded. I kept the layout simple and focused on strong brand recognition, a clear headline, core service categories, and an easy-to-find call to action. The visual design is intentionally minimal, using Crown’s colors and basic graphic elements to create structure while making the message easy to understand at a glance.
Massachusetts Restaurant Association
Massachusetts Restaurant Association
This quarter-page ad was designed to speak directly to New England restaurant operators while fitting a lot of useful information into a very limited space. I focused on creating a clear hierarchy, starting with Crown’s long-standing connection to the restaurant industry, then moving into key service offerings and program benefits. The icon-based section helps break up the information and makes the piece easier to scan, while the bottom section keeps the call to action and quality credentials visible without overwhelming the design.
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